For as many years as the internet has ruled over marketing, the website has been the crucible for many businesses. From finding the right person to code to finding the right aesthetic to domain names, contact forms, and intricate internal structures that hide behind call-to-action buttons, websites have become the introductions to the world for most businesses. But as with everything, websites are changing, due mainly to the prevalence of…
How We Help
By focusing on accurate information dissemination and strategic messaging, Caledon Virtual is determined to deliver successful marketing strategies that produce profitable results for our clients. Crafting our strategies using a full suite of digital marketing tactics, our strategists use a balance of technical and creative skill to optimize, and identify scalable patterns to maximize results.
Complete Healthcare Digital Marketing Guide for 2022
The landscape of digital marketing is not a topographical map. Where there once were mountains, now there are valleys of over-saturated SEO tactics; the opportunity to swim upstream by thinking out of the box has been reduced to hopping from one rock to the next in hopes of getting ahead. With changing algorithms, the desire for organic search results, and increased desire for bang for the buck, 2022 is shaping…
Social Media Management Trends 2022
Ben Franklin got it wrong; three things are certain in life. Death, taxes, and change, and all of them can be justifiably frightening. Change is coming to social media management. Caledon Virtual can confidently tell you we are on top of those changes. Some of the social media trends in management include: Community groups based on interest, such as Discord Personalizing experiences for consumers Short video utilizing existing social media…