Words on a page do more than just convey information. If written well, they tell a story, drawing the reader in and engaging them. If written poorly, they can cause confusion, doubt, and can create a negative opinion of your brand and company. So, ask yourself: How well is the copywriting on your website telling your story? Revealing Your Story Your story includes the unique reasons you started your company,…
How We Help
By focusing on accurate information dissemination and strategic messaging, Caledon Virtual is determined to deliver successful marketing strategies that produce profitable results for our clients. Crafting our strategies using a full suite of digital marketing tactics, our strategists use a balance of technical and creative skill to optimize, and identify scalable patterns to maximize results.
Smart and Spooky Ways Brands Capitalize on Halloween Marketing
The witching hour is almost upon us! With Halloween right around the corner, we’ve had a chance to see how brands are using Halloween marketing tactics to sell products in a post-pandemic landscape. When done correctly, brands can capitalize on the frightful fun associated with Halloween and seamlessly fold their product into the mix without it seeming forced. In this blog, we’ve taken the liberty of sorting through all the…
Connecting Your Marketing Dollars to Your Business Initiatives (Part 2)
Getting the Most Out of Your Ad Campaigns Create a Media Plan Develop an intention for running your ad campaigns. If you are running Google Search ads, determine what timeframes you want to run the ad and how you want to structure your testing. Your media plan should outline a platform, campaign run dates and provide a brief description of the target demographics. Your media plan gives you the visibility…