Digital advertising lingo introduces us to a whole new lexicon. There’s KPI, CPC, CPA, CTR, impressions, and reach. It can be a confusing alphabet soup of acronyms to wrap your head around. Added to that confusion is the pressure you might feel to spend your precious marketing dollars on digital advertising because you see other medical practices doing it—right? Well, WRONG. When you don’t understand your KPIs (key performance indicators)…
How We Help
By focusing on accurate information dissemination and strategic messaging, Caledon Virtual is determined to deliver successful marketing strategies that produce profitable results for our clients. Crafting our strategies using a full suite of digital marketing tactics, our strategists use a balance of technical and creative skill to optimize, and identify scalable patterns to maximize results.
Connecting Your Marketing Dollars to Your Business Initiatives
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Understanding your Medical Practice’s Digital Funnel Insights
Segmenting your medical practice’s digital funnel and routinely checking its effectiveness is a starting metric for explosive patient growth. Utilizing digital marketing is a given in 2021. Now that most of your major competitors are optimizing on digital marketing, here’s what you can do to make your strategy stand out. The key? Understanding your marketing funnel. understanding your digital funnel If you understand your prospective patient’s digital journey, you can…
What’s Your Media Mix?
Any successful advertising and marketing strategy includes an intentional mix of different media types. Picking the right mix for your company is crucial to the success of your campaigns. Being picky on the front end means qualified leads for your business. The magic formula for success is a diversified media mix that allows you to maximize your budget and produce qualified leads for your sales team. These are the three…