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Segmenting your medical practice’s digital funnel and routinely checking its effectiveness is a starting metric for explosive patient growth. Utilizing digital marketing is a given in 2021.  Now that most of your major competitors are optimizing on digital marketing, here’s what you can do to make your strategy stand out. The key? Understanding your marketing funnel. understanding your digital funnel If you understand your prospective patient’s digital journey, you can…

Any successful advertising and marketing strategy includes an intentional mix of different media types. Picking the right mix for your company is crucial to the success of your campaigns. Being picky on the front end means qualified leads for your business.  The magic formula for success is a diversified media mix that allows you to maximize your budget and produce qualified leads for your sales team.  These are the three…

Third-party cookies have been the backbone of programmatic advertising for more than a decade, and for good reason. They are great for analyzing users and tracking their behavior online to come up with user profiles. While this tool has been a success and a great tool for the marketing world, it’s also been a very controversial tool. The days of 3rd party cookies are numbered, as this article explains.  Google…