Developing a digital marketing strategy that drives a high volume of quality patients to your medical practice is often easier said than done. Understanding where to start can be a daunting task, and even more understanding how to scale your strategy to drive a consistent flow of quality leads. Patients today have more opportunities than ever to engage your competition. We have analyzed a test group of medical practices and…
How We Help
By focusing on accurate information dissemination and strategic messaging, Caledon is determined to deliver successful marketing strategies that produce profitable results for our clients. Crafting our strategies using a full suite of digital marketing tactics, our strategists use a balance of technical and creative skill to optimize, and identify scalable patterns to maximize results.
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How to Create an Effective SAP for your Business’s Social Media Calendar
What Is an SAP? An SAP (strategy action plan) outlines how to turn thoughts or ideas into reality. When we create an SAP for social media posting, we are aligning the brand’s social medial messaging with any other marketing efforts by outlining our scheduled social media posts in calendar format. The social media world is constantly changing, improving, and thriving! There are 3.5 billion active social media users, which equates…
How to Use Hashtags on Instagram: The Small Business Owner Guide
For eleven years, Instagram has been inching up the social media platform thermometer, getting hotter and hotter every year. Roughly 67% of 18 to 29-year-olds say Instagram is their favorite social site. Furthermore, almost half of 30 to 49-year-olds enjoy it too. Instagram divides evenly between men and women, with 130 million users in the United States alone. Think of hashtags like a fast-moving stream. Each one flows into a…