Welcome to Caledon Virtual

Our journey in the marketing industry began back in the 1990’s with Michael growing in his marketing career at IDP Group. It was an exciting time when the internet was just taking off, and websites were becoming a new trend. That’s when J. Michael Roach delved into web development, learned a lot about coding, and found his passion for building websites.

In 2007, J. Michael and his wife Nelly founded Caledon Virtual, initially focusing on real estate industry marketing in the Columbia, MO, area. However, the real estate crash of 2008 hit everyone hard and we had to diversify our client base as a result. At the time, we even had to consider closing Caledon Virtual. But something unexpected happened – our clients kept returning for “just one more project,” and we realized we had something too important to stop.

The name “Caledon Virtual” comes from the street where J. Michael and Nelly lived at the time. While we may have now grown to be more “virtual” than Caledon, the spirit of our beginnings is still a part of what drives us. Our company, born on the idea of being able to live out your calling and control your destiny, has become a business supported by not only the Roach family, and local community but now nationally as well. We believe in working hard and getting results based on what you put in, so our slogan is “Experience Your Potential.”

Today, Caledon Virtual offers five flagship services: web development, SEO, social media marketing, paid search, and email marketing. We offer personalized marketing plans beyond these services too, and we pride ourselves on having our core rooted in these flagship areas. Our company vision is to someday create more marketing companies tailored to client industries for personalized marketing agencies under the Caledon Virtual umbrella.

Our journey has been one of resilience, adaptation, hard work, client service, community support, and growth. We value our dedicated team and loyal clients that make this possible. As we continue to evolve and plan for the future, we remain committed to delivering top-notch marketing solutions tailored to each client’s unique needs for every project.

Digital Marketing Experts

So whether you’re an individual, a small business looking to boost your online presence or a larger company seeking comprehensive marketing strategies, Caledon Virtual is here to partner with you on your journey to success. Let’s work together to step up your marketing and bring your products or services to light so they can shine. We can’t wait for you to join the Caledon Virtual family!


1. Fill Out The Form

Ready to take your marketing to the next level? Fill out our contact form to get started!

2. We’ll Contact You

We’ll be in touch to learn more about your company and how Caledon Virtual can partner with you to achieve success.

3. Experience Your PotentialTM

Our promise is to craft a customized strategy to reach your business goals and achieve maximum impact, launching your company to success. Let’s get started today!

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