Consider this question, “Does my marketing truly represent my company?” If your answer is “no,” now is the time to take a serious look at branding your business. Branding is your customer’s total experience with your company. Today’s consumers want to identify with people, not buildings or products. They want to build an emotional connection with you. If you are branding your business correctly, making a connection should be easy.
Where does your brand fit into your industry? Does it rank above your competition in Google searches? Is it clearly differentiated from others? Does your current brand reflect the company culture and image you want to portray? These are just
As a consumer, you understand the importance of a memorable logo. Think of McDonald’s and you easily imagine the golden arches. Or, see the swoosh on someone’s shoe and instantly recognize Nike’s iconic logo. Whether you are a national brand
As a business owner, you are continually thinking about ways to improve. As you research new products and services, you are also watching how others in your industry are promoting themselves. You realize you have great ideas but don’t know
Part of building your brand’s identity includes display advertising. Back in the day, display advertising was for print only. Today’s display ads use the same tools, such as typography, images, and text. However, they now appear on websites, landing pages,
Video marketing is here to stay. By using video, you can connect a viewer’s emotions to your product or service. Therefore, branding your business today must include it. Just take a look at these stats: It is estimated that by