Improved the practice’s bottom line through short-term paid search and social media strategies for a quick return on investment (ROI).
One Week of Data:
7971 Impressions, 207 Clicks
2 scheduled consults -> 1 booked procedure
Los Angeles Plastic Surgery Practice
This Los Angeles Plastic Surgery Practice is based in the Beverly Hills, CA area and lead by a diligent, intelligent aesthetic focused doctor who specializes in procedures like aesthetic procedures, injectables and fillers, and other surgical services. The practice was able to gain revenue directly from marketing efforts with no sales team in place internally.
Although this Los Angeles Plastic Surgery Practice was well renowned in the community, they wanted to maximize their reach through their digital strategy. A lack of a sales team was our initial biggest hurdle, but our educating and communicative team complimented the doctor’s astute knowledge of the aesthetics industry and proved to be an effective pairing to produce booked consults and a booked procedure in a short amount of time.
How Caledon Virtual Helped
After we developed the initial paid search campaign, we determined a social media strategy was the best approach to improve the client’s low marketing funnel clicks, calls and form submissions for booked procedures.
The client ultimately had eight leads per week on average coming to a total of nineteen leads, two scheduled consultations and one booked procedure.
Paid Search Ad Campaign
Through our development of a short-term paid search ad campaign strategy, we were able to optimize for keywords to produce sufficient high funnel impressions. However, the client determined they were most interested in a digital strategy to produce sales.
Social Media Ad Campaign
Our team created a social media ad campaign as a response to positive impressions on google through paid search to maximize low funnel marketing leads on social platforms instead (Facebook, Instagram and Meta). This was successful for a campaign focused on injectable offers.
See what are client are saying about us!
It has been fun to update our website because we received a grant to fund it. I have enjoyed working with Brianna and she has relayed my needs/requests to the team who has responded quickly and with options. Recently I learned we have limits due to the age of our website, which is unfortunate as our awareness is picking up. I don't want it to reflect poorly on us professionally. So I appreciate the partnership to ensure we don't look bad while trying to look good. (if you know what I mean) 🙂 Thank you for your support.
The Caledon Virtual group are the hardest working folks around. Very smart; very organized; very attentive to detail and customer service. They are great folks to work with – particularly when the deadline is looming.
The most valuable aspects of our relationship with Caledon Virtual is their genuine care, concern and efforts to help our association keep in the mainstream of technology as well as building resources that are beneficial to our members. The entire staff is invested in helping MMEA grow, as well as helping to continually move our association forward. MMEA is excited to continue growing our association with the help and guidance of Caledon Virtual!
We have worked with Caledon Virtual on website development and marketing. They have been amazing to work with, promptly responding to questions and providing guidance. Members of the team are friendly and knowledgeable. Caledon has gone above and beyond and we look forward to a long relationship with them!
Caledon came through for us when the heat was on, deftly navigating challenges of design, user interface and a complex retail backend. Their thoughtful suggestions on structure and round-the-clock diligence made them feel more like full-on project partners rather than the ‘hired guns’ so common in today’s web development world.
Caledon Virtual is the perfect partner. They put experts on each of the different parts of my project giving dedicated attention to each facet. They listened to my goals and development needs and then provided insights and guidance to make it even better. CV is a partner that enhances your vision and exceeds your expectations.