Digital advertising lingo introduces us to a whole new lexicon. There’s KPI, CPC, CPA, CTR, impressions, and reach. It can be a confusing alphabet soup of acronyms to wrap your head around. Added to that confusion is the pressure you might feel to spend your precious marketing dollars on digital advertising because you see other … Continued
Segmenting your medical practice’s digital funnel and routinely checking its effectiveness is a starting metric for explosive patient growth. Utilizing digital marketing is a given in 2021. Now that most of your major competitors are optimizing on digital marketing, here’s what you can do to make your strategy stand out. The key? Understanding your marketing … Continued
Any successful advertising and marketing strategy includes an intentional mix of different media types. Picking the right mix for your company is crucial to the success of your campaigns. Being picky on the front end means qualified leads for your business. The magic formula for success is a diversified media mix that allows you to … Continued
Third-party cookies have been the backbone of programmatic advertising for more than a decade, and for good reason. They are great for analyzing users and tracking their behavior online to come up with user profiles. While this tool has been a success and a great tool for the marketing world, it’s also been a very … Continued