Beverly Hills Digital Marketing Guide For Medical Practices 

Did you know that California has the highest number of active physicians in the country? There are 115,347 physicians in the state, and many of them are in Beverly Hills, competing with your practice or medical spa for patients.  While your credentials and reputation are critical to patient numbers, excellent marketing is a driving force, … Continued


Picture of copywriting

The Powerful Punch of Good Copywriting

Words on a page do more than just convey information. If written well, they tell a story, drawing the reader in and engaging them. If written poorly, they can cause confusion, doubt, and can create a negative opinion of your brand and company. So, ask yourself: How well is the copywriting on your website telling … Continued


This is a halloween marketing sign

Smart and Spooky Ways Brands Capitalize on Halloween Marketing

The witching hour is almost upon us! With Halloween right around the corner, we’ve had a chance to see how brands are using Halloween marketing tactics to sell products in a post-pandemic landscape. When done correctly, brands can capitalize on the frightful fun associated with Halloween and seamlessly fold their product into the mix without … Continued


A digital marketing guide for medical practices.

Connecting Your Marketing Dollars to Your Business Initiatives (Part 2)

Getting the Most Out of Your Ad Campaigns Create a Media Plan Develop an intention for running your ad campaigns. If you are running Google Search ads, determine what timeframes you want to run the ad and how you want to structure your testing. Your media plan should outline a platform, campaign run dates and … Continued