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The Powerful Punch of Good Copywriting

Words on a page do more than just convey information. If written well, they tell a story, drawing the reader in and engaging them. If written poorly, they can cause confusion, doubt, and can create a negative opinion of your brand and company. So, ask yourself: How well is the copywriting on your website telling … Continued


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Smart and Spooky Ways Brands Capitalize on Halloween Marketing

The witching hour is almost upon us! With Halloween right around the corner, we’ve had a chance to see how brands are using Halloween marketing tactics to sell products in a post-pandemic landscape. When done correctly, brands can capitalize on the frightful fun associated with Halloween and seamlessly fold their product into the mix without … Continued


Connecting Your Marketing Dollars to Your Business Initiatives (Part 2)

Getting the Most Out of Your Ad Campaigns Create a Media Plan Develop an intention for running your ad campaigns. If you are running Google Search ads, determine what timeframes you want to run the ad and how you want to structure your testing. Your media plan should outline a platform, campaign run dates and … Continued


Connecting Your Marketing Dollars to Your Business Initiatives

Digital advertising lingo introduces us to a whole new lexicon. There’s KPI, CPC, CPA, CTR, impressions, and reach. It can be a confusing alphabet soup of acronyms to wrap your head around. Added to that confusion is the pressure you might feel to spend your precious marketing dollars on digital advertising because you see other … Continued