Foundations of Digital Marketing

Foundations of Digital Marketing

Although terms like SEO, organic traffic, and page ranking can feel like a lot of smoke and mirrors on an otherwise solid marketing plan, digital marketing is today’s advertising challenge. Accept that challenge, and your business will thrive. Disregard it,
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A Strong Foundation: Don’t Build Your Website in the Sand

A Strong Foundation: Don’t Build Your Website in the Sand

(Part 2 out of 3) Foundation (n.): The lowest load-bearing part of a building, typically below ground level. I remember going to the beach when I was a kid (okay, maybe it was only a year ago) and I would
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Introducing: The New Website Process

Introducing: The New Website Process

Tens of thousands of years ago, Wooly Mammoths roamed the earth. I like to imagine a bunch of Mannys from the movie Ice Age roaming around—a bit awkward and slow—but loving and courageous. I visualize a bunch of huge teddy bears
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Why Your Website Will Never Be Finished—And Shouldn’t Be.

Why Your Website Will Never Be Finished—And Shouldn’t Be.

This past week our team launched our new website. Finally. Six months earlier, I can clearly remember sitting down at the start of the new year with my orange Caledon pen, a big cup of coffee, and a blank piece
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