Foundations of Digital Marketing

Although terms like SEO, organic traffic, and page ranking can feel like a lot of smoke and mirrors on an otherwise solid marketing plan, digital marketing is today’s advertising challenge. Accept that challenge, and your business will thrive. Disregard it,
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A Strong Foundation: Don’t Build Your Website in the Sand

(Part 2 out of 3) Foundation (n.): The lowest load-bearing part of a building, typically below ground level. I remember going to the beach when I was a kid (okay, maybe it was only a year ago) and I would
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Introducing: The New Website Process

Tens of thousands of years ago, Wooly Mammoths roamed the earth. I like to imagine a bunch of Mannys from the movie Ice Age roaming around—a bit awkward and slow—but loving and courageous. I visualize a bunch of huge teddy bears
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Why Your Website Will Never Be Finished—And Shouldn’t Be.

This past week our team launched our new website. Finally. Six months earlier, I can clearly remember sitting down at the start of the new year with my orange Caledon pen, a big cup of coffee, and a blank piece
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