Although terms like SEO, organic traffic, and page ranking can feel like a lot of smoke and mirrors on an otherwise solid marketing plan, digital marketing is today’s advertising challenge. Accept that challenge, and your business will thrive. Disregard it, and you are left in the dust behind your competition. Today, it is virtually impossible … Continued
(Part 2 out of 3) Foundation (n.): The lowest load-bearing part of a building, typically below ground level. I remember going to the beach when I was a kid (okay, maybe it was only a year ago) and I would build sandcastles. They would look great and reflect the vision I initially had for it … Continued
Tens of thousands of years ago, Wooly Mammoths roamed the earth. I like to imagine a bunch of Mannys from the movie Ice Age roaming around—a bit awkward and slow—but loving and courageous. I visualize a bunch of huge teddy bears that enjoy warm cuddles together around a campfire. Unfortunately these friendly giants didn’t have quite the glamorous … Continued
This past week our team launched our new website. Finally. Six months earlier, I can clearly remember sitting down at the start of the new year with my orange Caledon pen, a big cup of coffee, and a blank piece of paper, brainstorming my goals for the new year. Most were simple: get to work … Continued