Understanding your Medical Practice’s Digital Funnel Insights

Segmenting your medical practice’s digital funnel and routinely checking its effectiveness is a starting metric for explosive patient growth. Utilizing digital marketing is a given in 2021.  Now that most of your major competitors are optimizing on digital marketing, here’s what you can do to make your strategy stand out. The key? Understanding your marketing … Continued

Los Angeles Performance Marketing Agency Calevir

What’s Your Media Mix?

Any successful advertising and marketing strategy includes an intentional mix of different media types. Picking the right mix for your company is crucial to the success of your campaigns. Being picky on the front end means qualified leads for your business.  The magic formula for success is a diversified media mix that allows you to … Continued

Death to 3rd Party Cookies. What’s it All Mean?

Third-party cookies have been the backbone of programmatic advertising for more than a decade, and for good reason. They are great for analyzing users and tracking their behavior online to come up with user profiles. While this tool has been a success and a great tool for the marketing world, it’s also been a very … Continued

How to Create an Effective SAP for your Business’s Social Media Calendar

What Is an SAP? An SAP (strategy action plan) outlines how to turn thoughts or ideas into reality.  When we create an SAP for social media posting, we are aligning the brand’s social medial messaging with any other marketing efforts by outlining our scheduled social media posts in calendar format. The social media world is … Continued