How to Create an Effective SAP for your Business’s Social Media Calendar

What Is an SAP? An SAP (strategy action plan) outlines how to turn thoughts or ideas into reality.  When we create an SAP for social media posting, we are aligning the brand’s social medial messaging with any other marketing efforts by outlining our scheduled social media posts in calendar format. The social media world is … Continued


How to Use Hashtags on Instagram: The Small Business Owner Guide

For eleven years, Instagram has been inching up the social media platform thermometer, getting hotter and hotter every year. Roughly 67% of 18 to 29-year-olds say Instagram is their favorite social site. Furthermore, almost half of 30 to 49-year-olds enjoy it too. Instagram divides evenly between men and women, with 130 million users in the … Continued


3 Essential Restaurant Digital Marketing Tips for 2021

The onslaught of COVID-19 has wreaked havoc on a number of industries, but none have been more affected than restaurants. From complete shutdowns to partial openings and stricter guidelines, restaurants across the nation have had to rethink the business of doing business. We wanted to do what we could to help by writing this article … Continued


How Do You SEO Facebook Pages? – Official Guide

Facebook is a great marketing tool that further engages your potential customers when using the right marketing practices. According to Pew Research, 74% of Facebook users share that they visit the site daily, with around half (51%) several times a day. Take advantage of this opportunity and step up your game with this online platform. … Continued