Any successful advertising and marketing strategy includes an intentional mix of different media types. Picking the right mix for your company is crucial to the success of your campaigns. Being picky on the front end means qualified leads for your business. The magic formula for success is a diversified media mix that allows you to … Continued
Third-party cookies have been the backbone of programmatic advertising for more than a decade, and for good reason. They are great for analyzing users and tracking their behavior online to come up with user profiles. While this tool has been a success and a great tool for the marketing world, it’s also been a very … Continued
You want a higher volume of quality leads to your medical practice. A digital marketing strategy is a way to get that. Developing and implementing the strategy? Easier said than done. Patients today have more opportunities than ever to engage your competition. That’s why we’ve analyzed a test group of medical practices. We discovered five … Continued
What Is an SAP? An SAP (strategy action plan) outlines how to turn thoughts or ideas into reality. When we create an SAP for social media posting, we are aligning the brand’s social medial messaging with any other marketing efforts by outlining our scheduled social media posts in calendar format. The social media world is … Continued