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How #GivingTuesday and CSR Go Hand-In-Hand

While the grand feasts of Thanksgiving begin, families across the nation are digging deep in their closets, searching for their warmest jackets, while dusting off their thermoses to prepare for a different type of tradition.  As the early settlers landed on Plymouth rock, they unknowingly started the oldest American traditions – Thanksgiving. So naturally, just … Continued


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We Tried Starbucks’ Zombie Frappuccino And Didn’t Hate It

Well, we can’t say that we turned into creatures that resemble the undead cast of Michael Jackson’s Thriller video, but we can tell you this: run, don’t walk, to your nearest Starbucks to try their spooky new Halloween drink – the Zombie Frappuccino. When one of our team members got the email about Starbucks’ newest … Continued


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Smart and Spooky Ways Brands Capitalize on Halloween Marketing

The witching hour is almost upon us! With Halloween right around the corner, we’ve had a chance to see how brands are using Halloween marketing tactics to sell more products on social media. When done correctly, brands can capitalize on trends like Halloween and seamlessly fold their product into the mix without it seeming forced. … Continued


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4 Marketing Tips that are Scary Good

In just a few short weeks, parents will be unleashing the terror that is their children on the rest of the world. No neighborhood is safe from the ghouls and ghosts, patrolling the streets and demanding treats, lest ye be tricked. Here at Caledon, we’re getting into the festivities as well, compiling a list of … Continued


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