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Spring Clean Your Marketing

It’s spring-cleaning time, and nowhere is it more important to tidy up than your business. Have the well-organized strategies and practices that once felt necessary come to resemble the clutter in your home? This season is the perfect time to get cleaning—but we’re not talking about dusting your filing cabinets. Instead, you should clean up … Continued


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Why The Tourism Industry Needs PPC Advertising

Q: When’s the best time to advertise to tourists? A: When tourists are actively searching for your product, service, or experience.   Tourists seek the Internet’s help when they’re looking for attractions, products, services, and experiences. Do you show up in the search results? PPC advertising, also known as “Paid Search” and “Google AdWords”, enables … Continued


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Good Business Requires More Than Just Luck

It’s easy to attribute a successful businessman or woman’s achievements to mere luck. In fact, such circumstance often seems to be the case in today’s economy—people happen upon a “random” big break, resulting in a life of luxury and leisure, while others spend their entire lives working just to stay alive. That being said, most … Continued


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