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How to Stay Ahead of the Game With Facebook’s New Algorithm

Have you heard the big news? In early January, Facebook announced that it will be making some pretty important changes to its News Feed algorithm. The social media giant said that the algorithm is being changed to “prioritize posts that spark conversations and meaningful interactions between people” and to “prioritize posts from friends and family over … Continued


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How Emojis Are Changing Online Communication

Emojis. You’ve seen them everywhere. From text messages to Oxford Dictionary’s 2015 Word of the Year and a recent summer movie featuring the messaging characters, it seems like we can’t get away from them. We’re not complaining though, they’ve definitely made our job easier…and more profitable?; Despite recent popularity, Emojis have been around for over … Continued


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2018 Social Media Marketing Calendar

How do we keep up with all these dang national holidays? With our handy, dandy social media marketing calendar! The new year is fast-approaching and it’s always a good idea to get a jump start on your marketing efforts for the upcoming year.  We’ve compiled all the holidays and events in 2018, from award shows to government … Continued


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The Nice List: Best Holiday Social Campaigns of 2017

You better watch out, you better not cry if your favorite brand didn’t make our “Best Holiday Social Campaigns” list. We even checked it twice! The year 2017 saw many brands engage with users like never before. In May, breakfast giant Denny’s engaged with millions of users with a tweet that encouraged viewers to zoom … Continued


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