In just a few short weeks, parents will be unleashing the terror that is their children on the rest of the world. No neighborhood is safe from the ghouls and ghosts, patrolling the streets and demanding treats, lest ye be tricked. Here at Caledon, we’re getting into the festivities as well, compiling a list of … Continued
So, you want to start a new business or rebrand your old one. Congrats! You might be thinking … now what? Branding. Conceptualizing and executing a strong brand is imperative to improve your business’ recognition, differentiate yourself from the competition, and develop an emotional relationship with your customers. Simply creating a clever ad or a … Continued
I’ve had the pleasure of completing my summer internship with Caledon Virtual in the social media department. Having spent months during my spring semester searching for the perfect company, writing cover letters, and perfecting my resume, I felt a wave of relief come over me once I finally had set plans…but I had no idea … Continued
Samsung is currently trying a new advertising strategy (after concluding that consumers don’t want exploding cell phones as much as their initial market research suggested). Instead, the software firm is peddling their latest market entrant as a travel companion: the phone can act as a translator, boarding pass, high-definition camera, navigator and more. Since the … Continued