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#FollowFriday this week highlights TwoAlity, which launches its website today. Connect with TwoAlity on Facebook and Twitter.

One of our favorite things to do as kids were to play in the rain. Running around outside, jumping in puddles, and sliding in the grass. Come to think of it, next time it rains maybe we need to have an impromptu slip N slide. Any takers? No? Too bad.

We’re pleased to announce that the Caledon Virtual-crafted TwoAlity¬†store is now up and running. If you haven’t heard of TwoAlity, you’ve probably just regained power from a storm from a year or so ago. Brynne and Bailye Stansberry have taken Columbia by storm (no pun intended) with their innovative idea of interchangeable liners for rain boots. Watching these young women develop an idea, then work through the process of making a business out of that idea has been absolutely amazing.

Such a simple idea, yet incredibly exciting, isn’t it? Taking a boring rain boot that most people can’t wait to get out of and turning it into a fashion statement that’s wearable all year long. We’re very proud to be associated with the Stansberry’s and look forward to watching all of Columbia marching around in TwoAlity boots.