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Follow Tony Richards on Twitter and connect with Word Marketing on Facebook.

Leadership. It is one of the most important qualities a person can have, yet it is also one of the most difficult to define. What makes a great leader? Strong personality? Wisdom? A kickin’ goatee? All of them?

Our friend Tony Richards knows all about leadership. It’s what he’s built his career on. As a Senior Partner at Word Marketing, Tony works with clients every day on making them, their businesses and their brand’s leaders. Not just in a “business” sense either. Tony focuses on what makes us all better PEOPLE; in other words, he’s shaping clients to lead society.

Think about that for a minute. If we have strong leadership in society, our world is that much better. We’re not talking about a strong mayor, city council, school superintendent or even business leaders. We’re talking about the people you meet every day that you look to as pillars of our community. Those whose opinions shape and mold our community and matter to you. That’s why we recommend you follow Tony. Plus, he’s one heck of a nice guy.