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At first hearing “social networking” sounds like just another electronic age fad like “Facebook” or “texting” or “twittering.” At Caledon Virtual, we know the important difference is that social networking can create sales. The concept is simple: find (or even create) a network of individuals with tastes and preferences that just happen to coincide with whatever it is you’re selling. Eureka! That way you can get your message across to hundreds of prime prospects at the same time.

(We’re currently building a network for a client that will have nearly 3,000 members, all of whom will be very interested in what our client has to say and sell.) That’s targeted marketing at its best and most efficient.