A website that ranks high on Google normally has three components: it’s searchable, it’s engaging, and it’s lead generating. Building a solid website structure is the first step in the right direction!
Use clear hierarchy and text links.
A clear hierarchy lets people and search engines know what is important in your website. Easy navigation for users is crucial, and also presents search engines with a clearer view of what your website is all about.
Additionally, every page of your website should be accessible from at least one text link. This allows search engine crawlers to know about each of your pages in order to index them. By including all of your website’s important pages in your main navigation menu, you can improve navigation for users and search engines alike.
Create a good URL structure.
Google and Bing suggest using keywords to create clean yet descriptive, human-friendly URLs.
For example, if your main site is example.com and you offer Widgets as a product category, your URL could read: example.com/widgets. If you offered a sub-category of Extra Large Widgets, it could be example.com/widgets/extra-large. If you’re creating a how-to article titled, “How to Fix Broken Widgets,” your URL could be example.com/diy/how-to-fix-broken-widgets.
Create internal links.
An internal link is a link inside of your content, which links to another relevant page on your site.
For example, if you publish a DIY painting article and you sell painter’s tape, you could mention using painter’s tape in the article and link to the tape product. This sentence includes an internal link to our services page. By clicking the word “services page,” you will be led to a web page about Caledon’s services.
Use the HTML heading tags (h1, h2, h3) throughout your website when adding content. Your main heading is h1, and any other headings below are h2.
If you have additional headings per content section under h2, use h3. Be sure you do not have h2 or h3 above h1, and that you have only ONE h1 per page on your website. In this article, we have one h1 tag, followed by h2 tags for each of the four sections. The header above, “Use headings”, is an h2 since it is under the h1 section.
While implementing a solid website structure may be a lengthy process, following the guidelines above can dramatically improve your online presence.