Today marks the beginning of a new series of #FollowFriday posts. We’ll be highlighting examples of terrific marketing, branding, and advertising we see. We’re kicking this series off with Kliethermes Homes & Remodeling. Connect with them on Facebook and on Twitter, and check out the website at

Branding is one of our favorite topics. How to build a brand, nurture it, and growing it are things we think about every single day. When we see an example of ridiculously creative branding…well, imagine Michael as a kid on Christmas morning. It’s a lot like that. Take for example the new office building built by Kliethermes Homes & Remodeling you see here on the left. Notice anything familiar about it? The entrance is a replica of their logo.

We really can’t explain just how awesome that is. It’s like DaVinci or Monet signing their works of art. ┬áThere’s a commitment to your brand, and then there’s building your LOGO INTO A BUILDING. It impressed us so much, we decided that we needed to be a part of it, so later this year we’ll be moving our offices here. Seriously.

We’re looking forward to our new home, and want to commend Kliethermes for a truly creative use of their logo. What are some creative uses of logos you’ve seen?