INFLUENCE IS POWER.
Teenagers become millionaires because they know how to be what other people want to see, they leverage their social platforms to reach millions of viewers and listeners who want to be influenced. The Insta-stars, TikTok telebrities, the snappiest SnapChat-ers all have one thing in common. They leverage the power of influence.
In the world of elective procedures, there is a site that has just as much power, probably moreso, than the three global platforms combined. RealSelf is a combination of those platforms plus Yelp, with one big difference: it is not just dumb luck or the “it” factor that grows your power or influence. It can be manipulated to work in your favor. You can become RealSelf famous for the betterment and growth of your practice.
To the consumer, the person who is “shopping” the site is interacting with a community of over 100 million prospects. Some of those prospects are looking for organic reviews of doctors who have performed an elective procedure that they are interested in having done. They can search for doctors in their specific area, doctors that specialize in that procedure, doctors who have the highest reviews on that procedure, or they can ask a medical question. The consumer interaction with the site is 100 percent organic. Honest reviews from honest people are what drives the model of the site, right? It becomes an invaluable resource for patients who are looking for the best doctors to perform their procedures.
BUT TO YOU, THE PRACTITIONER, YOU ARE PART OF A HIERARCHY.
RealSelf is, on the backend, much like a LinkedIn site for professionals who pay for tiered memberships. Here is a brief look at what the memberships levels look like:
- It is free to “claim” your profile on RealSelf. This will set you up with the basic profile.
- From the basic profile, you can upgrade to a RealSelf Preferred or Premier profile. These levels govern the amount of before and after photos you can post and how you can navigate within the site.
- The site also offers Doctor Community Recognition levels based on sharing photos, articles, recommendations and reviews. These levels are:
- Participating members have activated their profiles and shared advice to consumers in the RealSelf Q&A forum.
- Distinguished members have several positive patient reviews and at least 50 consumer questions answered.
- RealSelf Top Doctor (TOP) status is awarded to less than 10 percent of doctors and is based on stringent requirements including posting minimum amounts of information, 75 consumer interactions (answering questions and participation in community forums) and having high reviews.
There’s more! You can be in the Dr. Spotlight for an enhanced reach experience. You can advertise. You can’t even begin to imagine the potential that RealSelf holds. But can you imagine the work? Working your way up through the ranks to achieve views and reviews and highlighting your best work and uploading photos and answering questions and sharing your expertise is a full-time job. And you already have one of those, right?
So, you reach out to Caledon Virtual because we have all of the hard work and figured it out. We have figured it out so well that we have given it a name:
REALSELF REAL GROWTH. HERE IS WHAT CALEDON VIRTUAL CAN DO FOR YOUR REALSELF:
- Gathering information from you and about you to compile a top-notch profile
- Reviewing your links and profile information and replacing/refreshing as needed
- Overseeing the implementation of your new profile and info
Working the RealSelf system for your benefit resulting in higher reviews and increased status within the platform.
- Tracking activities including reviews and responses to community and forum questions
- Handling all of the nuances, formalities, and thresholds that put you into the top tier of RealSelf doctors
THERE IS ONE REASON AND ONE REASON ONLY THAT CALEDON VIRTUAL IS YOUR BEST OPTION FOR HANDLING YOUR REALSELF PRESENCE:
Because no one else has taken the time, the energy, and the innovation to tackle RealSelf like we have. No other agency has built a framework like we have built, a framework that provides real results for you and your practice.
We want you to understand, there is much frontloading that must be done, but we have streamlined that process as well and can get the necessary information from you in an hour meeting and then weekly, biweekly or monthly meetings to gather more information and continue growing your profile. We even have experts who can interact on your behalf within the community.
It is time take the first step toward your RealSelf and Caledon Virtual will be by your side every successful step of the way.