Marketing is constantly changing and providing new opportunities for businesses to grow. This is truer than ever for 2019, as we see several shifts in the marketing landscape. Here are the top 9 digital marketing trends for 2019 you need to know to prepare for in the new year:
1. Trust is given to dependable content and real people above advertisements.
A 2015 Nielson study shows that the four top most trusted advertising sources were people you know, branded sites, editorial sites, and reviews. Ads are listed at the bottom and they’ve stayed that way. Consumers aren’t being influenced by traditional online ads. Instead, they want what’s real and valuable to them, which is why influencer marketing and engaging content are so important.
2. Think outside of the box and it will set you apart.
Going against the grain can help potential customers notice you over your competition. Take note of the tactics everyone else is using and consider what you could do to differently. Being aware of marketing trends in for 2019 is the number one way you can be different in your industry.
3. Use customers’ preference when communicating.
You may have a preferred method of communication, but the only one that matters is your customers’ preferred method. If you cater to Millennials, do you have a text or chat feature that allows them to communicate with your business quickly? If you cater to Baby Boomers, do you have a Facebook presence and a way they can easily get in touch with you over the phone? Take time to research your consumer base to learn how they prefer to communicate.
4. Create a digital experience.
The next step after a mobile-responsive website is to create an online experience for your customers. Interactivity is only going to grow in popularity as time goes on, so the sooner you can delight customers with experiences, the better.
5. Take advantage of social media platform trends.
This graph from the Communications Market Review is very helpful for showing trends in age and number of users on three of the top social media platforms:
Make sure you’re staying on top of how social media is shifting so you can benefit as much as possible from it.
6. Consider email marketing.
Email marketing isn’t dead, or even close to it. In the digital marketing age, an email list is one of the most valuable assets you own, and for that reason: you own it. Unlike social platforms that are constantly shifting algorithms, you have full control of your email list. As far as email trends go, it’s important to ensure your emails are flawless on a mobile platform and contain content that is highly relevant to those receiving it.
7. Bring in a Chatbot.
Chatbots can not only help you streamline customer services, but they make information more accessible to your consumers. No matter the time of day, customers can reach out for help, and you can have answers ready for them. Many customers enjoy interacting with chatbots because they respond in a timely manner and with accurate information.
8. Spend time creating videos.
Video is highly engaging, and the proof is in the numbers. According to research done on the impact of video in marketing:
- 70 percent of consumers say that they have shared video content posted by a brand.
- 52 percent of consumers say that watching online videos has had a positive impact on their confidence when purchasing online.
- 72 percent of businesses say implementing video has improved their conversion rate.
Whether you pull in Facebook Live videos of a new product, create how-to YouTube videos relevant to your customer base, or incorporate Instagram stories so your audience can meet your staff, video should not be ignored as one of the top digital marketing trends for 2019.
9. Invest in personalization.
There is so much data about your customer base available to you, like purchase history and the pages of your site that they visited. Personalizing your customer’s experience can improve the relationship between each individual you serve and your brand. Tactics like sending emails out based on a behavior a user has taken on your site are highly effective.
The big digital marketing trends for 2019 to focus on are creating engaging, relevant content in various forms like video, email marketing, through digital experiences, and on social media stories. Interested in a marketing strategy for 2019? Talk to the specialists at Caledon Virtual.