Productivity. It’s the holy grail in today’s world. More widgets mean more revenue (at least in theory). If productivity isn’t increasing in your business, you are likely falling behind. Which is a place no business owner wants to be. In today’s marketing world, increasing productivity is rarely viewed as something marketing can assist with. That’s a false assumption. Here are 4 ways digital marketing will increase your productivity.
- Less Time Invested – That’s not to say there isn’t an investment of time, make no mistake. Targeting your ads, ensuring your landing page is optimized, making sure your ads send the right message, etc. all take time. However, because these campaigns run for months at a time you aren’t constantly updating everything associated with it. With traditional campaigns, you need to update the creative constantly. With digital marketing, you can tweak here and there as results come in to maximize impact. Which leaves you with more time to focus on your business.
- Find Better Customers or Clients… – There are many ways you can waste time but the most frustrating is courting someone you believe to be a good fit for weeks (or months) and they ultimately don’t do business with you. With digital marketing, you cast a wide net, but people are finding you and taking the first steps. Which means less time figuring out whether they are interested in your services.
- …To Do More Work For – By definition, if you’re gaining “better” customers or clients you’ll be doing more work for them. And that work will be highly satisfying because these new relationships are built on mutual trust, respect, and desires.
- Broaden Your Horizons – Have you ever wondered why a farmer switches between corn and soybeans in a certain field? It’s pretty simple. They use different nutrients. So, by switching back and forth the soil replenishes itself to produce the best crops. When you broaden your client base with digital marketing, you’ll learn new strategies, tactics, and processes which you will use with other clients. These will help keep you fresh and your business growing.
There’s much to be gained from digital marketing. Even more than productivity. We’d love to talk with you about how digital marketing can transform your business.