With everything you have to do every day in running your business, blogging is probably not on your to-do list. At first glance, a blog for your business might seem like a waste of time, but you can’t afford to ignore it any longer.
- It boosts SEO – Chances are your business website contains a handful of static pages that aren’t frequently updated. When website content gets stagnant, search engines will penalize you. Including a weekly or bi-weekly blog as part of your marketing effort is an easy way to show Google that your site is relevant and alive. This translates into higher search engine rankings and increased brand awareness.
- It converts traffic into leads – Driving traffic to your website via a blog post is a great way to generate a lead. Think about it. Another point of entry onto your site means another opportunity to grab a prospect while they’re fresh. Create a simple call to action, offer them a free service or download of your choice in exchange for their contact information, and BAM. You have a new lead.
- It improves the sales process – How many times have you found yourself explaining the same thing over and over to prospective customers trying to make a sale? It’s no wonder your delivery becomes stale and uninviting. Imagine if that same prospect read your blog on a specific service you offer. You will spend less time explaining the mundane and more time closing a smooth sale. Pretty sweet, huh?
If a prospect sees a library of great content written by professionals in your industry (i.e. YOU), they know you’re an expert. Which increases their trust of you and the likelihood of them doing business with you. The sales process will feel more natural to all involved, and come on…who doesn’t love that?
Here at Caledon Virtual, we just love a good blog. To find out more about how we can get the ball rolling, get in touch with us today! Trust us, you’ll be glad you did.