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Read time: 3 min
A step-by-step guide to delighting the right audience with the right content at the right time and place.
Beginning a content marketing campaign can seem like a daunting task, especially when you’re inundated with all of the other needs of your business. Though it will take some extra forethought and planning, laying the groundwork for this particular area of outreach will be worth the sweat.
There are a few steps you’ll need to take before unleashing your valuable wisdom. Without this essential prep work, you might end up alienating your audience and wasting a boatload of time. So, grab you legal pad and a pencil, and let’s get to work.