Social media has revolutionized the marketing world. The ability to target a relevant audience is greater now than at any other time in history, and that includes business to business (B2B) marketing. The crown jewel of B2B social media is LinkedIn, with more than 347 million users globally and more than 111 million of them here in the United States it is the number one way for professionals to connect with each other. We invited Sara Rubenstein in to talk about how to best use LinkedIn for B2B marketing. Sara has five tactics in how to use online marketing for B2B, with a lean towards LinkedIn. Diversify Content Delivery – Your content should position you as an expert in your…
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Social media has revolutionized the marketing world. The ability to target a relevant audience is greater now than ... more
by Matt LaCasse I'm pretty obsessed with Walk The Moon's "Shut Up And Dance" right now, which given ... more
This article by Mike Proulx makes the argument that there is no "social media" any more. It is simply ... more
With Halloween just a short 7 months away, it's time for your favorite haunted houses to make plans ... more
#FollowFriday: TransWorld Halloween & Attractions Show
With Halloween just a short 7 months away, it's time for your favorite haunted houses to make plans of how they'll scare you half to death this fall. TransWorld Halloween & Attractions Show is the only trade show of its type in the world. Which means downtown St. Louis is going to be ridiculously scary ...
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