Everything is bigger in Texas, and Dallas is home to a big opportunity if you are looking for a market that will buy.
The Dallas-Fort Worth metroplex is the fourth largest metropolitan area in the United States. Dallas sits as the county seat of Dallas County, extending into Colin, Denton, Kaufman, and Rockwall counties. Dallas is an area that is rich in history and flourishing in modern culture featuring top-sector economies in defense, financial services, infotech, telecommunication, and transportation. In 2018, it was named the fifth most diverse city in the United States. Simply put, you get a little bit of everything in Dallas.
As one of the more progressive cities in the south, Dallas boasts an eclectic artist population and community along Exposition Avenue. It is also a center for Hispanic and Latin American citizens. Dallas has gone through a transformation of late, turning what was once a deserted part of the city into a cultural and entertainment hub and boasts one of the city’s most attractive social and living destinations.
While you can get a taste of just about anything that tickles your fancy in Dallas, understanding the buying demographic means looking at the city’s geography. Depending on what type of buying persona you might be looking to reach, digital marketing in Dallas can be decidedly complex in that localization and geofencing is absolutely necessary to reach your target market. You will need a digital marketing agency that understands how to utilize these things to the max for your practice. Caledon Virtual is that agency.