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American Apparel: Trials and Tribulations Through Rebranding

American Apparel is in the midst of a branding crisis. Caught in between their bawdy past and attempting to use industry standards of using Photoshop on its models, it seemingly can’t make anyone, including its customers, happy.


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6 Seconds On Vine, Dancing, and Marketing

What do Lowe’s, dancing, and 6 seconds all have in common? The key to marketing to The Millennials. Check out what Vine can do for your marketing efforts.


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On Chevy, Marketing, and Emojis

“Oh yes, I am fluent in emoji,” said no one ever. Yesterday, the Internet exploded in reaction to Chevy’s press release for the 2016 Cruze that was written entirely in emojis.

Yes. You read that correctly. Using Chevy’s language: ?.


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