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3 Things About Hiring To Learn From The Chicago Cubs

We’re all Cardinals fans at Caledon Virtual, save for a lone holdout. He’s relentlessly loyal…we’ll give him that. Here’s Matt LaCasse. For all of my 36 years of life on this planet, I’ve been a fan of the Chicago Cubs. Aside from a couple of bright spots, it’s been relatively bleak. In November of 2011, … Continued


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3 Reasons Sesame Street Is Your First Marketing Lesson

News broke last week that Sesame Street is moving to HBO. Big Bird and friends will air new episodes on the home of Game of Thrones and then make them available to PBS 9 months later. As we reminisced about our childhood and time spent watching Sesame Street, we began realizing how we learned three … Continued


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Knowledge-Based Trust Google’s Newest SEO Tool?

Google seems to be trying to keep marketers on their toes as it contemplates changes to its algorithm. Since Google’s rise to popularity, businesses have obsessed over having a website that outranks their competitors using search engine optimization (SEO). It is easy to understand why they do this when a high ranking on Google’s search … Continued


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Emotions and Marketing: All The Feels

Marketing has come a long way from the ancient days of the original Campbell’s Soup ad or spicy meatballs. However, one thing remains relevant and more important than ever – selling ideas, emotions, and a brand before selling any actual product. Connections are made through emotions: How does your brand, product, etc. make someone feel? … Continued


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