Geofencing: Pushing the Boundaries Means Setting Them What an amazing world we live in. Over 92 percent of us walk around with a computer in our pocket. No one ever utilizes a map when they need directions. We can download apps that help us track our diets, appointments, and children. Technology has made life easier … Continued
For most of us, it started with Paul Harvey. Paul Harvey had one of the most distinctive voices in radio, and our parents and grandparents listened faithfully. Back in the day, that meant that we listened just as carefully. His voice was not necessarily rich or full, it wasn’t forceful or authoritative. It was distinctive … Continued
Private Labeling – Products That Sell Your Services Bootleggers and snake charmers, that’s who we have to thank for the art of marketing known as “private labeling.” Stealing tonic and moonshine from other producers and replacing it by covering the original label with a label that bore their company name is how the process of … Continued
An Unfamiliar Story: Using Digital Narrative in Marketing Human beings are fascinated by reality. Unfortunately, they are not enraptured with their OWN reality, but the reality of others. Genres such as investigative reporting, documentaries, true crime, medical realities, and even realities about people who are dealing with compulsive disorders are some of the highest-rated, and … Continued