Third-party cookies have been the backbone of programmatic advertising for more than a decade, and for good reason. They are great for analyzing users and tracking their behavior online to come up with user profiles. While this tool has been a success and a great tool for the marketing world, it’s also been a very … Continued
What Is an SAP? An SAP (strategy action plan) outlines how to turn thoughts or ideas into reality. When we create an SAP for social media posting, we are aligning the brand’s social medial messaging with any other marketing efforts by outlining our scheduled social media posts in calendar format. The social media world is … Continued
The onslaught of COVID-19 has wreaked havoc on a number of industries, but none have been more affected than restaurants. From complete shutdowns to partial openings and stricter guidelines, restaurants across the nation have had to rethink the business of doing business. We wanted to do what we could to help by writing this article … Continued
Facebook is a great marketing tool that further engages your potential customers when using the right marketing practices. According to Pew Research, 74% of Facebook users share that they visit the site daily, with around half (51%) several times a day. Take advantage of this opportunity and step up your game with this online platform. … Continued