The Dawn of Social Shopping It is headed to the top of all of the recommended best practices for digital marketing trends in 2023 and in reality, you can’t afford to miss out. Social shopping is where it is at the goods, the people, and the connection. Social shopping refers to either live streaming an … Continued
There are no dirty little secrets, not anymore. With the onslaught and proliferation of social media platforms, dating websites, and recommendations being more than just something one gets from a neighbor or a friend, the opinions of others have become a valuable commodity. The problem is human nature. For example, if you go to a … Continued
It all started with a bunch of printed instructions and a glossy, pre-printed folder. Some starry-eyed marketing executives decided that after-care for a patient would be much more effective if it looked marketable. And so it began, the folders with information in reusable bags bearing the hospital logo, the onslaught of the idea of after-care. … Continued
Everybody is doing it; restaurants, retailers, credit card companies, and even health insurance companies incentivize retention. Rewards programs are all the rage, the magic bullet when it comes to retention, or at least that is what the companies creating and administering the rewards programs will advertise. The history of incentivization when it comes to the … Continued