The landscape of digital marketing is not a topographical map. Where there once were mountains, now there are valleys of over-saturated SEO tactics; the opportunity to swim upstream by thinking out of the box has been reduced to hopping from one rock to the next in hopes of getting ahead. With changing algorithms, the desire … Continued
Why You Should Care There is one absolute in digital marketing: more acronyms than any human being should be introduced to in a lifetime. And when those acronyms are thrown at you by a digital marketing agency, it is simple just to nod and agree with whatever is said. Whether it is good or bad, … Continued
Healthcare and marketing work closely together. To attract and gain new patients, you must present your practice or healthcare organization as professional and trustworthy. One way to build trust is through excellent healthcare web design that showcases your expertise, specialties, and services. As potential patients browse your website, they will feel more comfortable scheduling appointments … Continued
Conversational commerce, also known as chat business or conversational marketing, represents a way for online marketers to open conversational opportunities to sell their products and services. It doesn’t matter if the customer experience is delivered through a chat app, chatbot, voice assistant, or messaging platform – as long as the customer communication is structured, helpful, … Continued