What Is SEO?

Search engine optimization, or SEO, is the process of improving the rankings of your web pages on search engines’ organic (or unpaid) search result pages (such as on Google, Yahoo! and Bing) for search queries related to your business, brand, product or service.

Okay, now that we have that defined, let’s talk about why SEO is important. For one, it makes your business much easier to find. That’s the main benefit. But, it’s not just for people who already know who you are or what you do.

Instead, more importantly, SEO can help you reach people who’ve never heard of you but are using keywords related to your products or services. It’s among that demographic that SEO can truly make a difference to your business because the more often and higher up on Google you show, the more of those potential customers or clients you’ll be able to attract to your site.

With SEO, it’s important to remember that this is a marathon and not a sprint. This isn’t like paid search engine marketing where you can write an effective ad and get results immediately. Instead, SEO takes time to be done properly. But when it is, the results can be incredible.

The Golden Rule of SEO

There is one guiding principle that rises above all else when discussing for SEO: write and design with your ideal client or customer in mind. So what does that mean? Well first we’ll want to answer these questions:

  • What keywords are being entered when search engine users are searching for your products or services?
  • Is your website easy to navigate?
  • Is your website designed for mobile-first?
  • Can users see relevant information as soon as they hit your site?
  • Is your page quick to load?

Once we’ve found the answers to these questions, then we can really dig into specific ways we can kickstart your SEO efforts.

How We Get It Done

Here at Caledon Virtual, all SEO services are handled in-house by our Digital team.

First, we diligently research both your business and competitors; then determine which steps need to be taken in order to maximize your business’s search results. We couple that research with an SEO audit of your website to determine your on-page health. The research and the audit, both together help us to form an SEO strategy that is ideal for your unique website/business.

With the proper time and effort, we can effectively turn your business from an unknown into a major player in your industry. This is accomplished by getting your brand ranking high in organic search results for keywords that matter.

Interested in improving your organic search results?

Contact us for a free SEO quote.