Compared to the history of an entire nation, Calabasas is a relatively new city.
Incorporated just over 30 years ago, the area, nestled between the Santa Monica and Santa Susanna mountains, the city is steeped in diverse cultures. Calabasas, the Spanish word for “squash,” boasts history, including Native American inhabitants and Spanish and American colonization. With a median home value of over $1 million and 69 percent of the population are in love with it enough to purchase a home and put down roots.
The city has drawn the attention of some of the most notable celebrities who have made Calabasas their home. This has given the area awareness of how ideal it is to live there. Celebrities note that they are “not celebrities” in Calabasas as the community respects their privacy while boasting some of the most celebrated festivals and parties. It is also home to one of the greatest school districts in the state and offers upscale amenities, including parks, restaurants, the charm of the Old Town district, and even a museum.
Addressing the audience in Calabasas through digital marketing means a diverse, creative approach. Appealing to a sophisticated, well-educated, and possibly famous demographic will require a contradictory subtle yet suggestive approach. Finesse is the word that comes to mind. And finesses is one of the many things that Caledon Virtual does well. We understand how to generate an appealing profile, persona, and campaign for your practice in the idealistic arena of Calabasas.
