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Enhancing Your Search Visibility via SEO

Part 1 of 3  |  This is a three-part series on Digital Marketing Answer This:  How will people discover your unique website among the billions of websites online? This can be a scary question, considering the fact that having a website alone is not enough in today’s competitive digital economy.  You need to build and … Continued


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A Recap of Team Caledon’s Successful Startup

Two weeks ago, we held CV’s first ever startup day. On the previous Thursday, many ideas were pitched, and two were selected as finalists. From there we formed two teams, and on Friday both teams spent the entire day building their product. For more information or an overview of our startup day, please visit our … Continued


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Introducing: The New Website Process

Tens of thousands of years ago, Wooly Mammoths roamed the earth. I like to imagine a bunch of Mannys from the movie Ice Age roaming around—a bit awkward and slow—but loving and courageous. I visualize a bunch of huge teddy bears that enjoy warm cuddles together around a campfire. Unfortunately these friendly giants didn’t have quite the glamorous … Continued


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SEO Basics for Small Businesses: Making Content

So you’ve got a website, and you want it to rank at the top of Google’s search results.  Let’s talk seo basics – the very basics in optimizing your site for search engines like Google and Bing. SEO encompasses both technical and creative elements.  To improve your rankings and drive traffic to your site, you … Continued


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