There are no dirty little secrets, not anymore. With the onslaught and proliferation of social media platforms, dating websites, and recommendations being more than just something one gets from a neighbor or a friend, the opinions of others have become a valuable commodity. The problem is human nature. For example, if you go to a … Continued
It all started with a bunch of printed instructions and a glossy, pre-printed folder. Some starry-eyed marketing executives decided that after-care for a patient would be much more effective if it looked marketable. And so it began, the folders with information in reusable bags bearing the hospital logo, the onslaught of the idea of after-care. … Continued
Everybody is doing it; restaurants, retailers, credit card companies, and even health insurance companies incentivize retention. Rewards programs are all the rage, the magic bullet when it comes to retention, or at least that is what the companies creating and administering the rewards programs will advertise. The history of incentivization when it comes to the … Continued
First, you must understand the importance of the “influencer.” The influencer is a relatively new idea based on an ancient concept of doing what “the populars” do. The main difference is that the entire internet is the high school and the popular have millions of followers who, for sometimes deeply questionable reasons, will buy the … Continued