Your audience engagement tells the story of how your social media is performing, and if your social media is producing the conversions you need to succeed. Our team of professionals are adept at analyzing your engagement trends and adapting your social media efforts to meet your company’s goals.

What is Social Media Engagement?

There are many ways to gauge and measure social media engagement. The algorithms for each platform look at a number of things including:

  • Likes
  • Follows
  • Shares
  • Comments
  • Retweets
  • Click-throughs
  • Length of time people watch videos

All of these metrics measure the effectiveness of your social media campaigns and provide information to the platform about how well your content is performing. These metrics are crucial to understand when creating goals to define your company’s success.

Once the metrics for your success are received and understood, our team is able to direct our efforts to creating content that makes your company more successful. This success could look like more traffic to your website, more comments on your posts, and ultimately, more sales for your business.

How to Increase Engagement

Our team of trained professionals create monthly Strategy Action Plans that are designed to place your products or services in front of your future customers. This plan defines your company’s goals, pinpoints your target demographic, and creates content specifically designed for optimum engagement.

Engagement should be carefully tracked and analyzed on a regular basis. For this reason, all of our clients receive an engagement report on how their social media is performing, and we adapt our strategies to increase your success in accomplishing your company’s goals.

Next Steps

If you’re ready to increase your engagement and reach your goals, please reach out to Caledon Virtual today. We’re excited to meet you, hear your story, and help your business reach its potential on social media and in your marketing overall.