A Strong Foundation

We often refer to your website as the foundation of your marketing strategy. While you might participate in forms of digital advertising or email marketing, the ultimate goal is typically to drive those users to your website to convert. Your website is a sales tools, and if it doesn’t provide a strong foundation, the rest of your marketing efforts will crumble.

Masters of Code

Our website developers work tirelessly to ensure your website’s back-end coding structure is perfect. They work on elements like online forms and databases, content management systems (like WordPress), and various custom coding tasks. Our coders are proficient in PHP, CSS, and Javascript.

Generate Leads

When we build websites, we first determine your business objectives.  Typically, that objective has something to do with generating traffic and leads, whether that’s through e-commerce, contact forms or newsletter sign-ups.

There are a variety of factors that play into the success of your website. Our website developers and graphic designers work together to ensure that every facet of your website works together to create a functional, aesthetically pleasing site.

User Experience

We design based on user experience and user interface research, which helps us determine where to place information and elements based on how your target audience normally interacts with other websites in your industry.


Our design team’s goal is to create a user-friendly layout that both people and search engines will love. It should be easy for prospects to find what they’re looking for on your website, and the presentation of that information is imperative.

Need design inspiration? Check out our portfolio.


Having an interactive website is important for the overall user experience while on the site. When designing a functional website, we focus not only on the website’s goal but also who will be visiting the site and how they will be interacting with the different parts of the site.

When users visit the site, it should be clear how they should interact with the site to accomplish their goals. For example, if you have an e-commerce site, users should be able to easily add items to their cart and enter payment information for purchase.

Mobile First / Responsive Design

With mobile device use steadily outgrowing desktop and laptop use, it is imperative that your website operates flawlessly on mobile devices. Our development team works with our clients to ensure optimal performance on all devices, browsers, and screen sizes.

Pre-Designed Websites

If you are looking for a quick turnaround time, we have pre-designed websites available for you to choose from. We’ll customize these pre-designed websites to fit your brand, while providing you with an easy-to-navigate layout that accomplishes your business goals.


  • Does your site have busy or complex layouts?
  • Does your website reflect the current design and functionality trends?
  • Does your website have a slow load time?
  • Is your web design boring or lack color?
  • Is your current website not representing your brand?
  • Is your website difficult to see or click on a mobile device?
  • Is your site lacking useful and engaging content or ways to convert visitors?

Whether you are a new company that needs it’s very first website, or if you are an established company that needs a website redesign, Caledon Virtual can help.

If you are ready to create a website with our talented team of graphic designers and coders, contact us for a free consultation today.