Scott Hamblin SEO

High-Level Strategy

• Increase relevant traffic by increasing the website’s ranking for terms that matter to the target audience.
• Convert website traffic to MQL (market qualified leads) via phone calls, texts, and form submissions.
• Improve conversion rates of UA goals.
• Increase Google My Business visibility.

Low-Level Tactics

• Identify and build “KW buckets” of content.
• Identify and build internal link carving opportunities.
• Seek Featured Snippet placement in search results with FAQ Schema additions to HTML.
• Improved placement of primary CTAs throughout the website template.
• Ongoing blogging using topics relevant to the client’s audience and our linking-building goals.
• Optimize the client’s Google My Business profile and other directory listings.
• Ongoing Google My Business posting relevant to the client’s audience local ranking goals.