To increase MQL (Market Qualified Leads), reduce the CPA (cost-per-acquisition), and increase website traffic.
August 1st, 2020 through July 31st, 2021
- Increase relevant traffic by increasing the website’s ranking for terms that matter to the target audience.
- Convert website traffic to MQL (market qualified leads) via phone calls, texts, and form submissions.
- Improve conversion rates of UA goals.
- Increase Google My Business visibility.
- Identify and build “KW buckets” of content.
- Identify and build internal link carving opportunities.
- Seek Featured Snippet placement in search results with FAQ Schema additions to HTML.
- Improved placement of primary CTAs throughout the website template.
- Ongoing blogging using topics relevant to the client’s audience and our linking-building goals.
- Optimize the client’s Google My Business profile and other directory listings.
- Ongoing Google My Business posting relevant to the client’s audience local ranking goals.
- Organic Search Sessions + 90%
- Google Clicks + 383%
- Google Impressions + 288%
- Google CTR + 24%
- Google My Business Views + 213%
- Google My Business Clicks + 142%
- Google My Business Calls + 190%
- Google My Business Directions 107%