The BUSINESS

Scott Hamblin SEO

The Challenges

Goal

To increase MQL (Market Qualified Leads), reduce the CPA (cost-per-acquisition), and increase website traffic.

Timeline

August 1st, 2020 through July 31st, 2021

Website:

ScottHamblinLaw.com

How Caledon Virtual Helped

High-Level Strategy

Increase relevant traffic by increasing the website’s ranking for terms that matter to the target audience.
Convert website traffic to MQL (market qualified leads) via phone calls, texts, and form submissions.
Improve conversion rates of UA goals.
Increase Google My Business visibility.

Low-Level Tactics

Identify and build “KW buckets” of content.
Identify and build internal link carving opportunities.
Seek Featured Snippet placement in search results with FAQ Schema additions to HTML.
Improved placement of primary CTAs throughout the website template.
Ongoing blogging using topics relevant to the client’s audience and our linking-building goals.
Optimize the client’s Google My Business profile and other directory listings.
Ongoing Google My Business posting relevant to the client’s audience local ranking goals.

The Results

Organic Search Sessions + 90%
Google Clicks + 383%
Google Impressions + 288%
Google CTR + 24%
Google My Business Views + 213%
Google My Business Clicks + 142%
Google My Business Calls + 190%
Google My Business Directions 107%

Client testimonial

See what are client are saying about us!

It has been fun to update our website because we received a grant to fund it. I have enjoyed working with Brianna and she has relayed my needs/requests to the team who has responded quickly and with options. Recently I learned we have limits due to the age of our website, which is unfortunate as our awareness is picking up. I don't want it to reflect poorly on us professionally. So I appreciate the partnership to ensure we don't look bad while trying to look good. (if you know what I mean) 🙂 Thank you for your support.

The Caledon Virtual group are the hardest working folks around. Very smart; very organized; very attentive to detail and customer service. They are great folks to work with – particularly when the deadline is looming.

The most valuable aspects of our relationship with Caledon Virtual is their genuine care, concern and efforts to help our association keep in the mainstream of technology as well as building resources that are beneficial to our members. The entire staff is invested in helping MMEA grow, as well as helping to continually move our association forward. MMEA is excited to continue growing our association with the help and guidance of Caledon Virtual!

We have worked with Caledon Virtual on website development and marketing. They have been amazing to work with, promptly responding to questions and providing guidance. Members of the team are friendly and knowledgeable. Caledon has gone above and beyond and we look forward to a long relationship with them!

Caledon came through for us when the heat was on, deftly navigating challenges of design, user interface and a complex retail backend. Their thoughtful suggestions on structure and round-the-clock diligence made them feel more like full-on project partners rather than the ‘hired guns’ so common in today’s web development world.

Caledon Virtual is the perfect partner. They put experts on each of the different parts of my project giving dedicated attention to each facet. They listened to my goals and development needs and then provided insights and guidance to make it even better. CV is a partner that enhances your vision and exceeds your expectations.