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The Stats

Google Clicks
Google Clicks
up 449%
Google CTR
Google CTR
up 34%
Google Clicks
Google Impressions
up 308%
the b

The BUSINESS

Brydon, Swearengen & England

Brydon, Swearengen & England P.C. is a law firm based in Jefferson City, Missouri comprised of accomplished attorneys who represent diverse regional and local interests. The firm’s location in Missouri’s state capital allows them access to all agencies of state government, as well as the legislature.

The CHALLENGES

Thought BSE (Brydon, Swearengen & England) Law offices are second to none in Mid-Missouri, their web presence needed improved upon. A lack of content associated with the long-tail keywords of interest was our first hurdle.

HOW CALEDON VIRTUAL HELPED

After we had consistent content schedule in place, derived from keyword needs, we began to optimize said content for featured search results. We used many Schema tactics to place their new content on page one of SERP. Now you can find BSE climbing SERP in Mid-Missouri for many other long-tail keywords important to their law office.

The results

Consistent quarter-over-quarter traffic growth. Since the SEO strategy was put into place we have seen consistent growth of relevant traffic. This has led to an increase in conversions actions taken on the website. We have not only optimized the site for top SERP placements, but we have also furthered the optimization of each conversion path, increasing the conversion rates of all conversion actions.

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