J. Michael Roach

Creative Director

J. Michael Roach has dedicated his professional career to marketing, branding, and having fun while excelling at both. In his 18-year career, he has founded three companies including Caledon Virtual, directed countless marketing campaigns, and told millions of jokes. Some of them were even funny.

Michael’s philosophy is somewhat dichotic as the creative process drives him in his work, yet he focuses that chaotic process to produce work that demands attention. Using the mantra of “Who knows where thoughts come from”, he entertains all ideas until one that perfectly aligns with the client’s needs arises. This process allows the freedom to think freely and uninhibited while maintaining focus on what goals need to be achieved with each project.

Michael’s dedication to his craft has taken him from the lowest of lows in business to earning him several awards over his career. Those include being a national finalist for the Silver Microphone (radio advertising) Award, 16 award winning website designs, and 12 award winning print designs. He has also been named AAF Member of the Year in 2009, won AAF Best In Show once and Best of Interactive three times, and many other ADDY awards. He is married to his wife Nelly and has three kids and hates QR codes.

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