Video Is the Present, Not The Future

Remember when we used to talk about video marketing as this thing far off in the distance, years away from being a regular part of our lives? Well, guess what, those days are here. And they are not going away anytime soon.

Don’t believe us? How about these stats: 78 percent of people watch videos online every week, and 55 percent of people watch at least one video every day.  As jarring as that seems at first, those numbers make quite a bit of sense after giving it some thought. Smartphones are nearly universal at this point. Millions of us spend the vast majority of our work days on a computer. Sites like YouTube are just a click away at all times, and a brief video is an easy and fun way to spend a couple of minutes. Users love them.

Video Creation Process

However, creating those videos is a lot trickier than watching them. It’s not just shooting the video. It’s coming up with a script and storyboard, editing, and pushing those videos out to the relevant channels. It takes a good deal of time and effort to do it right.

But if you’re thinking to yourself “That sounds like too much effort, it’s probably not worth it,” stop yourself right there. While you’re not necessarily wrong, it’s equally important that you know two things. 1) You don’t have to do it alone; and 2) If they haven’t already, your competitors are strongly considering video for themselves, and it’s just a matter of time before they beat you to the market.

How Video Can Help Your Organization or Business

Whether you can barely point a camera or you’ve done dozens of videos but are looking to change your approach, Caledon Virtual can help. Our production team will help guide you through every step of the process, from coming up with a concept to outlining a storyboard to, yes, shooting and editing the video itself, we have the experienced team to make your vision a reality. Contact us today.