Family Health Center exists to provide access to primary medical, dental and mental health services for community members, with emphasis on the medically underserved, to improve the health of the community and to train future health care providers.

Challenge

Caledon Virtual was tasked with conceptualizing, developing and designing an annual report that would catch the eye of the public and be informational, but not stacked with so much information that the target audience would disengage. Our design and strategist team set out to create a piece for the Family Health Center that would be memorable, simplistic, and informative.

Game plan

Our team set out to understand the objective of the annual report, starting with learning about the organization and knowing which information to highlight in the document. The approach was simple enough: put information into the annual report that people cared about and design it in a way that would make people want to read. But, we all know that it’s only simple because our graphic designers make it look easy!

Solution

Our team designed an annual report that was highly engaging and attention-grabbing. The size of the annual report decreased so that only the most important facts were included. The annual report was branded by the organization but directly communicated to the patients about why the Family Health Center is a great asset to the community.