Director of Business Strategy

Rob serves as Caledon Virtual’s director of business strategy helping clients develop winning and scalable marketing strategies. With a creative problem solving approach and a solid foundation of business acumen, Rob creates and develops full funnel marketing strategies that maximize company results.

A lifetime digital marketing learner; Rob develops your marketing strategy using the latest technology and trends while holding these innovations through a perspective of tradition. He brings a perfect blend of technical and creative solutions to all of our clients. Drawing on his deep digital strategy background and business acumen, Rob’s recommendations take into account a client’s bottom line.

When people recommend Rob, it starts with his high attention to detail and talent to lead cross functional teams towards company initiatives. As a skilled leader with a proven ability to work with multi channel squads in a project environment Rob keeps our clients confident in the team’s ability to fulfill on expectations. Playing the communicator between business and marketing strategy Rob leads clients through their journey to help maximize their online results and correlate it to a bottom line business metric.

Rob’s love for fitness and wellness keeps him very active when he’s not in strategy sessions with clients. He’s a Certified Personal Trainer through NASM (National Association of Sports Medicine) and an avid Cross Fitter. Rob resides in sunny Los Angeles, CA with his 5 year old Corgi-Lab– Oakley.