Q: When’s the best time to advertise to tourists? A: When tourists are actively searching for your product, service, or experience. Tourists seek the Internet’s help when they’re looking for attractions, products, services, and experiences. Do you show up in the search results? PPC advertising, also known as “Paid Search” and “Google AdWords”, enables … Continued
Part 3 of 3 | This is a three-part series on Digital Marketing Paid Search is a form of advertising that—when done right—puts you in the top positions of search results. It’s beneficial because you can reach people actively seeking to purchase your products or services in-the-moment. On the other hand, you can blow a lot … Continued
What is Digital Marketing for Haunts? Digital Marketing… could possibly be a term you’re heard thrown around, have possibly even paid for but don’t fully understand what it actually entails. It can be incredibly frustrating to feel like you’re pouring money into something that you’re not completely comfortable with, and then feel pressured to do … Continued
Nelly appears as part of a six-person panel of area experts on Internet marketing and social media.