Sesame Street Marketing Lessons

3 Reasons Sesame Street Is Your First Marketing Lesson

News broke last week that Sesame Street is moving to HBO. Big Bird and friends will air new episodes on the home of Game of Thrones and then make them available to PBS 9 months later. As we reminisced about our childhood and time spent watching Sesame Street, we began realizing how we learned three … Continued


knowledge-based trust

Knowledge-Based Trust Google’s Newest SEO Tool?

Google seems to be trying to keep marketers on their toes as it contemplates changes to its algorithm. Since Google’s rise to popularity, businesses have obsessed over having a website that outranks their competitors using search engine optimization (SEO). It is easy to understand why they do this when a high ranking on Google’s search … Continued


American Apparel Ad

American Apparel: Trials and Tribulations Through Rebranding

American Apparel is in the midst of a branding crisis. Caught in between their bawdy past and attempting to use industry standards of using Photoshop on its models, it seemingly can’t make anyone, including its customers, happy.


Vine

6 Seconds On Vine, Dancing, and Marketing

What do Lowe’s, dancing, and 6 seconds all have in common? The key to marketing to The Millennials. Check out what Vine can do for your marketing efforts.


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