What is an SEO Audit?
SEO, also known as Search Engine Optimization, is the practice of optimizing web content to rank as high as possible in search engine results. At Caledon Virtual, we offer professional in-house SEO Services. SEO audits provide a snapshot of the technical health of a website.
When you come on board as an SEO client, one of the first actions we take is to perform an SEO audit of your website. The technical health of your website is the focus of the first phase of our SEO process.
Our comprehensive SEO audit services entail reviewing your website on and off-page, a Keyword Ranking Audit, and a Keyword Ranking Difficulty Analysis. In addition, we will perform a thorough analysis of each of your main competitors. If you do not need a comprehensive audit, we offer the components of our SEO service individually.
Establish Your SEO Goals
As you can tell, we ask a lot of questions with all of Caledon Virtual’s services, and we listen carefully to your answers. We want to qualify your marketing goals continuously. Before we begin your SEO Audit, we have specific questions to ask:
- Do you want to rank for particular keywords, and if so, what is their order of importance?
- Do you want to start tracking your traffic with more accuracy to figure out what pages matter most?
- Do you want to improve your click-through rate (CTR)?
Caledon Virtual’s On-Page Audit
Our on-page audit of your current website is thorough and exact. We want to establish your site’s current SEO climate. We will look at:
- Title Tags
- Meta Descriptions
- HTML Syntax
- Internal Linking
- External Linking
- Structured Data
- KW Densities
- Content Quality
- Content Digestibility
Caledon Virtual’s Off-Page Audit
Knowing how you rank off of your website is just as important as on. We will take a look at how you are ranking in the following areas:
- Backlink Profile Audit
- Social Presence Audit
- Citation Accuracy Audit
A Keyword Ranking Audit
We look at your current ranking for the keywords that matter most to you. We track those on your website’s dashboard throughout the life of your SEO service so both of us can easily follow the improvements made.
Keyword Ranking Difficulty Analysis
At Caledon, we provide a detailed report about the possible difficulty of ranking for your desired terms. By doing this analysis, you can determine which words you want to try and use to improve your ranking.
Note: We offer a similar report for our Pay Per Click Advertising (PPC) services so you can see the cost and advantages of bidding on specific keywords. Pay Per Click Advertising, combined with SEO, creates a powerful offense. Sometimes, comparing these two reports can uncover opportunities to reach a new market.
A Competitor Analysis is used by our search team to calculate what is working well for your competitors. Things we investigate are:
- KW Ranking Audit
- Backlink Profiles
- Page Rank
- Top Content
As you can see, we leave no stone unturned when it comes to analyzing and improving your website.
Contact us to learn more about how our SEO Service and an SEO Audit can increase your site’s ranking for keywords that matter most to your business.