What is SEO?

Search Engine Optimization, or SEO, is the process of improving your website pages’ ranking on search engines (such as Google, Yahoo!, and Bing) organically (vs. paid advertising). In other words, your business shows up as close to the top as possible for search queries related to your industry, brand, product, or service.

Strategic SEO helps you reach people who are not aware of your business but are typing in keywords or phrases related to your products and services. Creating a tactical plan can genuinely make a difference in the number and quality of potential customers or clients you’ll be able to attract to your site.

It’s important to remember that calculated SEO tactics get results over time. It isn’t like Pay Per Click Advertising, where a dynamic ad gets results immediately. Instead, SEO builds recognition steadily but effectively.

Caledon Virtual’s SEO Service

At Caledon Virtual, our goal is to optimize web content, so your site ranks as high as possible. Our SEO services guarantee your website remains visible on search engines through keyword research, blogging services, high-quality content, link building, and much more.

Our in-house Search Team begins by auditing your current site. Several items can affect your website’s SERP ranking. We will take a close look at these and other issues:

  • Local SEO

    • Is your Google My Business profile optimized and posting relevant content on a regular basis?
  • HTML Syntax

    • Is the code on your website well written?
  • Keyword Placement

    • How are your KW density and synonym usage?
  • UX

    • How easily a user can navigate through your website?
  • Responsiveness

    • Does your website offer a mobile-first responsive design?
  • Content

    • Is your content informative, relevant, compelling, and easily digestible?
  • Structured Data

    • Are you using Schema and social structured data?
  • Page Load-Speed

    • Does Google think your site loads fast enough?

Competitor Analysis

All SEO clients are privileged to regular competition analysis. We like to know what type of content is working well for your competitors and which keywords your competitors are attempting to rank for. We will update you on this information regularly.


All clients are privileged to regular SEO audits. Audits track your site’s technical health, content quality, use of structured data, and other factors. By comparing SEO audit results, keyword research, and your specific goals, our search strategists are able to formulate a custom strategy for your website.

Keyword Research

All SEO clients are privileged to ongoing keyword research. We use data from trending searches then, cross-reference that information with your current KW rankings to spot areas of opportunity.

Contact Caledon

Your website is foundational to your business success. Don’t trust it to anyone but experts. While you concentrate on running your business, let our Digital Team focus on bringing in customers. That’s a combination for success. 

Contact us regarding our SEO services today!


Competitor Analysis

Studying your competition can help you put together and execute on an effective marketing strategy. Contact us to start outpacing and outperforming your competition today!

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SEO Audit

Do you know how effective your search engine optimization is? Whether you understand SEO or have implemented a basic strategy already, we can help! Let our experts perform an audit to help discover the weaknesses on your site today to begin correcting them to drive more traffic to your site.

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Keyword Research

What Is Keyword Research? Keyword research is conducted to gain insight into the search engine volume, ranking difficulty, and CPC for particular queries into search engines.  For example, you may want to know the keyword volume for “steak dinner” if

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Directory Listings

Directory listings play a key role in any effective SEO strategy, but many people don't understand how to utilize them well. Our team can make sure you're listed in them to take your SEO to the next level.

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