Uber, Lyft and other rideshare marketing

Lessons that Marketers Can Learn from the Rise of Ridesharing

1907 was a long time ago. U.S. President Teddy Roosevelt spoke softly and carried a big stick, peasants in Romania revolted, and in London, the first taxicabs hit the streets. 110 years is a lot of time to refine a business model. For 104 years, taxis had a complete monopoly on urban, point-to-point travel. But … Continued

Small Business Digital Marketing Can Help You Take on Giants

How to Prioritize Your Budget for PPC, Social Media & SEO

Devising a budget, no matter what industry you’re in, is difficult. You want to spend your money wisely, not just spend your money. Over time, you will certainly get a better feel for what is and isn’t a wise investment, but there are always new challenges cropping up to make you rethink your strategy. The … Continued

We cover common marketing myths

Naturally Meramec: 5 Common Marketing Myths

There is a lot of marketing advice floating around out there. Unfortunately, not all of it is advice worth taking. To make matters worse, some of that information becomes widespread even though it’s misinformation. Still, especially if you’re a novice, it can be hard to tell what suggestions are worth taking, and what’s worth discarding. … Continued

How to Win on Social Media in 2016

Today marks the beginning of the second week of 2016, and as tempting as it is to barrel through the year with intensity, we’re stopping for a minute to review the year that was. What were our readers most excited about in 2015? Hands down: Social Media. The social phenomenon that was once merely an outlet … Continued