Google To End Mozilla Funding?

There’s some speculation that Google may end it’s funding for Mozilla, the company responsible for the world’s second most popular browser, Firefox. We’ve rounded up a few articles we found interesting and present them here for you. From Digital Trends: According to the company’s 2010 audited financial statement (PDF) the organization pulled in just over $123 … Continued


McDonald's

McDonald’s Rebrand: Brilliant Strategy or Foolish Failure?

Ahh, the Golden Arches. As synonymous with American culture as Elvis Presley, Hollywood, and Seinfeld. McDonald’s has been around since the 1950’s, slinging hamburgers, fries, milkshakes, Happy Meals, and Ronald McDonald; a brightly-colored oasis for busy parents, kids, families, and workers-on-the-go to get something to eat. In the last 18 months or so, McDonald’s has … Continued


Branding Your Company

#brandchat is a weekly Twitter chat all about branding. How to do it, best practices, you name it in relation to branding, and it gets talked about. This week’s session was an open chat with the question asked; “How do you define branding?”. That’s a very interesting question. First, let’s take a look at how … Continued


The Importance of Longevity in Branding

Branding is a part of what we do here at Caledon Virtual. It is a delicate process to get a brand situated just right in the public’s mind, or getting that logo to the point you’re confident it won’t have to be changed for at least a year or two. A guy that had a … Continued