McDonald’s Rebrand: Brilliant Strategy or Foolish Failure?

Ahh, the Golden Arches. As synonymous with American culture as Elvis Presley, Hollywood, and Seinfeld. McDonald’s has been around since the 1950’s, slinging hamburgers, fries, milkshakes, Happy Meals, and Ronald McDonald; a brightly-colored oasis for busy parents, kids, families, and
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Branding Your Company

#brandchat is a weekly Twitter chat all about branding. How to do it, best practices, you name it in relation to branding, and it gets talked about. This week’s session was an open chat with the question asked; “How do
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The Importance of Longevity in Branding

Branding is a part of what we do here at Caledon Virtual. It is a delicate process to get a brand situated just right in the public’s mind, or getting that logo to the point you’re confident it won’t have
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